Oct 6, 2009
I'm generally not one for Book Trailers. For the most part, they are underbudgeted and underproduced. The only books with enough marketing behind them to afford a professional trailer are the books that don't need trailers to sell copies (i.e. Harry Potter, Twilight, Dan Brown, etc). The other alternatives are fan produced/amateur trailers and for that you need someone with a lot of skill, a lot of free time, awareness of the authors work, and a desire to help them. For your average author, that's not going to happen.
There are only a few fanbases out there that meet those 4 criteria. One of which is Star Wars. They've got a lot of tech-savy fans who enjoy making Stormtrooper costumes and fan films in their spare time with publishing schedules that are known and dissected years in advance. These guys love Star Wars and go so far as to digitally edit Jar Jar Binks to make a vastly superior edition of The Phantom Menace. Other than SW, Star Trek, John Scalzi, and a few other groups I'm sure I'm forgetting, the majority of books aren't going to have that level of amateur support. Not to mention the fact that the Star Wars publishing empire could afford to buy a professional trailer (and probably a 1:1 scale Death Star).
So when I saw that Random House was holding a Book Trailer contest for Joe Schreiber's Death Troopers over at Suvudu I was immediately interested. These book trailers could be interesting. These book trailers could be, dare I say it..., good.
So I watched the trailers. For the most part they are pretty meh. Inferior computer animation, bad dialogue/acting, and absolutely terrible costumes/sets. Even the official Del Rey trailer, complete with Joe Schreiber cameo, isn't anything special. The majority of book trailers simply don't work. The most stunning scenes of the movie can be spliced together to make a killer trailer in a way that you can't cheaply replicate off the page.
But this one, this one I liked. It's simple. It knows it's limitations and it works with them rather than trying to hide them. Have a look:
What do you think?
Posted by Patrick at 10/06/2009 08:15:00 PM